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June 01, 2012

What do you Value?

What do you value? Covenant Trust Company would like to know. Understanding what people value is important in investing and money management; it’s one of the first things we ask our clients and prospective clients about, and it’s important to consider when you assess your own financial situation.

Values can determine your financial goals and affect how you choose to save and invest. There’s nothing wrong with putting money into a savings account, but depending on your goals, there might be a more efficient and profitable way to manage your money. Is financial security in retirement a goal? If so, investing through an IRA might be a better alternative to a typical savings account. If supporting a Covenant ministry is important to you, a Charitable Gift Annuity can help you make a considerable donation.

On the other hand, putting too much of your income into retirement or gift giving might mean you don’t have enough assets to finance other goals. For example, if you value freedom from debt, putting a little less money into your retirement fund and a little more money toward credit card payments can help you get out of debt faster. Finding a balance in your financial situation is vital to financial health, and determining your values to set goals is an important process in that.

Because we know people have a wide variety of values and goals, we offer a variety of services to meet their needs. Whether people need trustee and asset management services or guidance in legacy and retirement planning, we have the resources and expertise to work with our clients and build a financial plan that properly reflects what they value most in life.

Covenant Trust Company has values, too. We value integrity and so we invest honestly, with full transparency, and in the best interest of our clients. We value excellence and strive to provide unparalleled service and improve our already rock-solid market performance. And we value ministry: we believe in stewardship and want to help our clients leave a lasting legacy for their families and favorite ministries.

These are some of our values – what are yours? Contact one of our local Financial Service Representatives and let us know!


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